Elite Coaching Program OptionBroker
The program that elevates broker performance
Discover our packages
Jonathan St-Pierre
Team Leader, St-Pierre Team | Re/Max
At the helm of one of the most successful teams in Quebec.
Jean-François Bérubé
Owner of Royal LePage
Elite team leader, among the top references in Quebec.
François Mackay
Agency owner, Mackay Group
Recognized team leader, ranked among the best in Quebec.
Our promise
Raising andprotecting real estate brokerage standards
This program aims to build and maintain a network of high-performing, disciplined, and consistent brokers who are capable of delivering the customer experience required by OptionBroker, according to high and measurable standards.
This program is intended for:
- to brokers in the network who need to achieve, maintain, or restore the required performance ratios;
- to external brokers who want to raise their level of practice, structure their approach, and access the OptionCourtier network.
The whole process is overseen by recognized leaders in real estate brokerage, who are responsible for defending and maintaining these standards.
Discover coaching
4 modules.
4 real performance levers
Each module acts directly
on the broker's performance.
Discover our packages
Module 1
Evaluation Presentation
Turn an evaluation into a signed contract.
Contents:
- Structure of an effective evaluation
- How to explain and defend the price
- Professional positioning
- Strategic rationale
- Price-related objections
- Elements of credibility
Module 2
Seller/Buyer Communication
Responsiveness, immediate trust, solid support.
Contents:
- First contact that converts
- Scripts 24 hours / 72 hours / 14 days
- Handling objections
- Structuring a professional call
- Clear communication and optimal pace
- Defining the next steps
Module 3
Structure and Pitch
Discipline, organization, preparation of a solid pitch.
Contents:
- Build a clear and persuasive pitch
- Checklists before/during/after
- Strategic preparation
- Visual and verbal consistency
- Implementation of a strict protocol
Module 4
Conversion and Closing
Increase the signature rate.
Contents:
- Effective closing techniques
- Reading the seller profile
- Immediate signature (meeting structure)
- Strategic scenarios (local competition, neighbor, aggressive broker)
- How to secure commitment
The format
A simple, rigorous, and effective format.
- Individual coaching only
- 2 Zoom sessions of 90 minutes per module
- Diagnosis, scenario planning, and action plan
- Full alignment with OptionCourtier indicators (SLA, COI, Scorecard, NPS)
Our elite coaches
Jonathan St-Pierre
Team Leader, St-Pierre Team
RE/MAX
A real estate broker since 2002, Jonathan St-Pierre has established himself as a respected leader for his professional rigor, his ability to build strong teams, and his human approach to real estate brokerage. With over 20 years of experience, he combines performance, structure, and customer focus with remarkable consistency.
Jean-François Bérubé
Real estate agency owner
Royal LePage
With over 30 years of experience in real estate brokerage, Jean-François Bérubé is recognized for his ability to quickly read markets, structure effective strategies, and raise performance standards. His mastery of residential and commercial issues, combined with proven operational discipline, makes him an essential reference in the industry.
François Mackay
Real estate agency owner
Mackay Group
Founder and president of Équipe Mackay, François Mackay has been working in real estate brokerage since 1997. From the outset, working alongside his mother Micheline, he understood that sustainable performance rests on two fundamental pillars: impeccable customer service and strong, authentic human relationships.
Our official packages
Solo Package
1 Module
1 550 $
A module with the coach of your choice.
1 module of your choice from the 4 available
2 sessions of 90 minutes
Select this package
Duo Package
2 Modules
2 600 $
Savings of $400
Two different modules with the coach(es) of your choice.
2 modules to choose from among the 4
4 sessions of 90 minutes
Select this package
Elite Package
3 Modules
3 650 $
$1,000 savings
Three different modules with the coach(es) of your choice.
3 modules to choose from among the 4
6 sessions of 90 minutes
Select this package
We answer your questions at
See the complete FAQ
Who is the program intended for?
The program is aimed at two distinct profiles:
- Partner brokers Option Broker
- External brokers or brokers undergoing evaluation, including those who do not yet meet Option Courtier standards but wish to restructure, align themselves, and eventually join the network.
The program therefore serves as much to maintain excellence as it does to correct, supervise, and raise standards.
Is the program mandatory in order to receive referrals?
Yes, for brokers who do not meet Option Broker's standards, as measured exclusively by the results obtained with opportunities shared by Option Broker.
These standards are evaluated based on:
- customer satisfaction surveys
- quality and rigor of monitoring
- the ability to convert opportunities into mandates and transactions
The program is required for:
- remain active in the Broker Option system,
- correct discrepancies identified in the leads received,
- improve results in a tangible way,
- develop professionally in a structured environment.
The program ensures consistency in methodology, monitoring, and customer experience.
It protects the quality of the network and the credibility of recommendations.
For other brokers, the program remains a voluntary option to optimize their practice, even when they are already performing well.
What does the program actually cover?
The program is structured around specific modules designed to correct and reinforce the results obtained with Option Broker opportunities.
It covers in particular:
- customer service and professional positioning
- the speed of initial contact and deadline management
- the monitoring structure and frequency of communications
- clarity of speech, communication, and customer confidence
- transactional rigor, from analysis to conclusion
Each module has a clear objective:
reduce improvisation, increase consistency, and improve results delivered with Option Courtier leads.
Does the program guarantee a certain number of referrals?
No. The program does not guarantee any volume.
It allows you to be prioritized when performance, rigor, and consistency are present.
What happens if a broker does not comply with the standards?
The system is clear, progressive, and based on the results obtained with Option Broker opportunities.
Possible measures include:
- adjustment of the volume of opportunities allocated
- temporary pause, with supervision or targeted program
- withdrawal from the program if standards are not met despite corrective measures
The program is meritocratic, never political.
Decisions are based on data, tracking, and results delivered, not on seniority or affiliation.
In this context, an official proposal from Option Courtier to join the Elite Coaching program may be sent to you, including specific details on the content and terms and conditions.
The decision to commit to the rest of the program is yours at all times.
Is this compatible with my current agency or team?
Yes. Option Broker does not interfere with your business model.
The program integrates with any professional practice, as long as standards are respected.
What is the real objective of the program?
Create and maintain a network of reliable, structured, and responsible brokers capable of delivering a consistent, professional, and measurable customer experience.
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