Jonathan St-Pierre
Team Leader, Équipe St-Pierre | RE/MAX
At the helm of one of Quebec's top-performing teams.
OptionCourtier Elite Coaching Program
The program that elevates broker performance
Jean-François Bérubé
Real estate agency owner | Royal LePage
Elite team leader, among Quebec's go-to references.
François Mackay
Chairman of the Mackay Group | Mackay Group
Recognized team leader, ranked among Quebec's best.
Anne Léger
Team Leader, Équipe Tremblay Léger | eXp Agence Immobilière
Among the top-performing teams in Quebec and Canada.
Our promise
Raising and protecting real estate brokerage standards
This program is built to grow and maintain a network of high-performing, disciplined, and consistent brokers capable of delivering the client experience OptionCourtier requires, against high and measurable standards.
This program is intended for:
- brokers in the network who need to reach, maintain, or restore the required performance ratios
- external brokers who want to raise their level of practice, structure their approach, and access the OptionCourtier network
The whole process is overseen by recognized leaders in real estate brokerage, responsible for defending and maintaining these standards.
4 modules. 4 real performance levers
Each module acts directly on the broker's performance.
- Module 1
Evaluation Presentation
Turn an evaluation into a signed mandate.
- Structure of a high-performing evaluation
- How to explain and defend the price
- Professional positioning
- Strategic rationale
- Price-related objections
- Elements of credibility
- Module 2
Seller / Buyer Communication
Responsiveness, immediate trust, solid ownership.
- First contact that converts
- Scripts at 24h / 72h / 14 days
- Handling objections
- Structuring a professional call
- Clear communication and optimal pace
- Defining the next steps
- Module 3
Structure and Pitch
Discipline, organization, preparing a solid pitch.
- Build a clear and persuasive pitch
- Before / during / after checklists
- Strategic preparation
- Visual and verbal consistency
- Implementing a rigour protocol
- Module 4
Conversion and Closing
Increase the signing rate.
- Effective closing techniques
- Reading the seller profile
- Immediate signature (meeting structure)
- Strategic scenarios (local competition, neighbour, aggressive broker)
- How to secure commitment
The formatA simple, rigorous, effective format.
Each module is designed in a concentrated three-hour format, focused on concrete results rather than abstract theory. A structured, premium, and effective approach, rooted in real field experience built over many years of active practice, designed to deliver real and measurable impact. Included in each module:
- Individual coaching only
- 2 × 90-minute Zoom sessions per module
- Diagnosis, role-play, and action plan
- Full alignment with the OptionCourtier indicators (SLA, COI, Scorecard, NPS)
Our elite coaches
Jonathan St-Pierre
Team Leader, Équipe St-Pierre
RE/MAXA real estate broker since 2002, Jonathan St-Pierre has established himself as a respected leader for his professional rigor, his ability to build strong teams, and his human approach to real estate brokerage. With over 20 years of experience, he combines performance, structure, and customer focus with remarkable consistency.
Jean-François Bérubé
Real estate agency owner
Royal LePageWith over 30 years of experience in real estate brokerage, Jean-François Bérubé is recognized for his ability to quickly read markets, structure effective strategies, and raise performance standards. His mastery of residential and commercial issues, combined with proven operational discipline, makes him an essential reference in the industry.
François Mackay
Chairman of the Mackay Group
Mackay GroupFounder and president of Équipe Mackay, François Mackay has been working in real estate brokerage since 1997. From the outset, working alongside his mother Micheline, he understood that sustainable performance rests on two fundamental pillars: impeccable customer service and strong, authentic human relationships.
Anne Léger
Team Leader, Équipe Tremblay Léger
eXp Agence ImmobilièreWith over 21 years of experience in real estate brokerage, Anne Léger is recognized for her leadership, strategic vision, and ability to develop the full potential of the professionals around her. A chartered real estate broker (AEO) with a bachelor's degree in management and marketing, she has a unique understanding of the industry gained both in the field and at the helm of large organizations.
Our official packages
- Solo Package1 Module$1,550
One module with the coach of your choice.
- 1 module of your choice from the 4
- 2 sessions of 90 minutes
- Duo Package2 Modules$2,600
Savings of $400
Two different modules with the coach(es) of your choice.
- 2 modules of your choice from the 4
- 4 sessions of 90 minutes
- Elite Package3 Modules$3,650
Savings of $1,000
Three different modules with the coach(es) of your choice.
- 3 modules of your choice from the 4
- 6 sessions of 90 minutes
We answer your questions
See the complete FAQThe program is aimed at two distinct profiles:
- Partner brokers OptionCourtier
- External brokers or brokers undergoing evaluation, including those who do not yet meet OptionCourtier standards but wish to restructure, align themselves, and eventually join the network.
The program therefore serves as much to maintain excellence as it does to correct, supervise, and raise standards.
Yes, for brokers who do not meet OptionCourtier's standards, as measured exclusively by the results obtained with opportunities shared by OptionCourtier.
These standards are evaluated based on:
- customer satisfaction surveys
- quality and rigor of monitoring
- the ability to convert opportunities into mandates and transactions
The program is required to:
- remain active in the OptionCourtier system,
- correct discrepancies identified in the leads received,
- improve results in a tangible way,
- develop professionally in a structured environment.
The program ensures consistency in methodology, monitoring, and customer experience. It protects the quality of the network and the credibility of recommendations.
For other brokers, the program remains a voluntary option to optimize their practice, even when they are already performing well.
The program is structured around specific modules designed to correct and reinforce the results obtained with OptionCourtier opportunities.
It covers in particular:
- customer service and professional positioning
- the speed of initial contact and deadline management
- the monitoring structure and frequency of communications
- clarity of speech, communication, and customer confidence
- transactional rigor, from analysis to conclusion
Each module has a clear objective: reduce improvisation, increase consistency, and improve results delivered with OptionCourtier leads.
No. The program does not guarantee any volume. It allows you to be prioritized when performance, rigor, and consistency are present.
The system is clear, progressive, and based on the results obtained with OptionCourtier opportunities.
Possible measures include:
- adjustment of the volume of opportunities allocated
- temporary pause, with supervision or a targeted program
- withdrawal from the program if standards are not met despite corrective measures
The program is meritocratic, never political. Decisions are based on data, tracking, and results delivered, not on seniority or affiliation.
In this context, an official proposal from OptionCourtier to join the Elite Coaching program may be sent to you, including specific details on the content and terms. The decision to commit to the rest of the program is yours at all times.
Yes. OptionCourtier does not interfere with your business model. The program integrates with any professional practice, as long as standards are respected.
Create and maintain a network of reliable, structured, and responsible brokers capable of delivering a consistent, professional, and measurable customer experience.